Being an event manager, coordinator, or planner is incredibly stressful. Many seasoned professionals feed off of this stress and use it to fuel their motivation to create incredible moments for their clients, but we are only human after all.
This article will present a few simple ways in which you can limit stress and be better able to pull of an amazing event for all to enjoy.
1. Dig Into the Data
Data is your new best friend. Each and every decision you make should have a considerable amount of thought behind it. Data helps to provide a secure base that you can objectively draw conclusions from, which helps to make your decision-making process much more simple and smooth.
There are several ways in which you can gather this kind of data. First, it is always important to do your research. Make sure you are aware of every major detail when it comes to both your venues and your clients. Looking into their respective histories may lead you to find that they would be very risky to do business with.
You can also gain incredibly valuable insights directly from your clientele by asking them to contribute feedback through a type of survey. The specifics of this survey are entirely up to you, but a good guiding principle is to remember that you need feedback that accurately measures your individual performance.
2. Making Connections
As with any industry, it is crucial for event managers and planners to have a vast network of professional connections. This not only positions you to gain new business, but it also gives you special insights about venues that you may not have worked with in the past.
Friends in the industry may be very willing to help you out in recommending a venue, a caterer, or any number of special event services. These individuals just may be able to make the difference between a successful event and a failed one.
3. New Lead Generation
If your market is looking a bit over saturated and you aren’t sure where to turn next for new business, it may be wise to consider spending a bit of money on advertising for your business. Paid ads not only help to generate new leads, but they also help to considerably strengthen your brand’s image.
Clients looking for an event manager with no idea of who to turn to are very likely to respond to advertisements. If your brand is nowhere to be found to these types of potential clients, you could be losing out on some major opportunities.
4. Find Your Inspiration
Everyone has been stuck in a rut before. Those who have been in the business for years and years can attest to this feeling where every event seems to be exactly the same and there isn’t anything that makes it truly special anymore. Not only is this a problem for you, but it is also a problem for your customers.
Make sure you are staying up-to-date on current trends by finding your own sources of inspiration. This inspiration could be found in an art museum, on your most recent vacation, or even in the most unlikely of places such as a fast food restaurant.
Whatever the case may be, just be sure to open your mind to all of the possibilities that life presents to you each and every day. You never know when your next big idea will hit you.
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