Each year, millions of students flood hotspot destinations for spring break. If you are located within a large city, chances are high that you will be seeing some students in the weeks to come.
If you are looking to market towards these students, then there are a few things you need to know. The hardest part about marketing to spring breakers is getting their attention. Once you have that, they will be very likely to keep coming back during the rest of the week since they are unfamiliar with the area and just want somewhere nice to spend their vacation.
With so many other businesses competing for the spotlight, it can be difficult to stand out in the crowd. But don’t worry! The content creation specialists at Rent Letters have put together a few helpful tips to help you promote your business to spring breakers.
The best thing that you can do for your business during spring break is to gain some visibility. This can be done both online as well as in reality.
Facebook is an incredible resource for brands looking to target very specific individuals. The ads manager tools allow you to refine your list based on interests as well as both current and previous locations. This makes it so simple for you to precisely target people from out of town that are now within a close proximity to your business.
Facebook is also highly cost effective. If you create a short campaign to drive people to your website, you are looking to generate conversions for mere pennies on the dollar!
Twitter possesses many of the same strengths as Facebook, but is not quite as successful at generating leads. However, Twitter is ideal for promoting brand awareness. If your business is not located in an area with high volumes of people walking by, then it could be missing out on huge potential profits.
With Twitter ads, you can make sure that spring breakers are seeing your business, even if they are not clicking on the ad. Even on a subconscious level, consumers are more likely to interact with a brand that they recognize compared to one that they do not. So go get your brand out there!
Merchandising
Another great way to attract students on spring break is to offer them free stuff. As college students, these consumers are more than willing to accept anything that does not cost them money.
This presents you with an opportunity to get students interested in your brand, and to quickly promote your brand to other spring breakers. As a rule of thumb, put your logo on every single piece of promotional material in order to maximize brand awareness.
This method may seem a bit simplistic and perhaps even outdated, but we can assure you that you will see a response from travelers if you incentivise them with a cheap t-shirt or pair of sunglasses.
Make a Statement
Of course, we would like to take a moment to shamelessly promote our own company: Rent Letters. 3 feet in height, our giant marquee lights are sure to grab the attention of traveling students.
Each marquee light is fully equipped with LED Turbo Bulbs, which gives off a luminous shine that is captivating even during the day. We also provide dimmer boxes upon request if you would prefer to control the amount of light being radiated by your marquee lights.
With marquee lights from Rent Letters, you can create a custom message that’s all your own! We provide lighted marquee letters, numbers, and symbols so you have thousands of possible combinations to choose from.
To place your own order of giant marquee lights, please give us a call anytime at 1-800-450-1276 or complete your purchase through our website by clicking here. Thank you, and we look forward to working with you soon!